SIA: Alpine Skiing Participation Grew 5.4% | Skiing Business

Allison Sylte
2011-06-29 08:59:34 | 97 views SHARE

According to a report released Tuesday by SnowSports Industries America, more than 31 million Americans consider themselves snowsports participants, or 7.5 percent of the U.S. population. More than half of those people are concentrated in 10 states.

This data is part of SIA?s annual Snow Sports Participation Report, a collaboration between SIA and the Physical Activity Council that surveys more than 38,500 American households about their sports and leisure habits.

It covers alpine skiers, telemark skiers, freestyle skiers, snowboarders, crosscountry skiers and snowshoers.

?The report is a one stop shop for information about consumers in the show sports marketplace,? says Kelly Davis, SIA?s director of research.

Highlights of the report include:

-Alpine skiing grew 5.4 percent and snowboarding grew 10.4 percent from the 2008/09 to 2009/10 seasons

-Alpine skiers (44 percent) and snowboarders (31 percent) make up three fourths of all participants

-47 percent of alpine skiers had incomes above $100,000

-Two thirds of snowboarders are male, and 64 percent of snowboarders are between 13 and 34 years old

The full press release is available below.

MCLEAN, Va. ?(June 28, 2011) - Today SnowSports Industries ?America (SIA) released the comprehensive ?2011 SIA Snow Sports Participation Report today detailing snow sports participation ?trends, participant demographic profiles and differences between core ?participants and casual participants. The Report covers alpine skiers, telemark ?skiers, park and pipe (freestyle) skiers, snowboarders, cross country skiers ?and snowshoers. SIA works with its Physical ?Activity Council partners to survey more than 38,500 American ?households on their sports and leisure activities.

This year, the participation data ?collected uncovered a number of burgeoning trends among snow sports?? 21 million active participants, as well as ?information about? the 10.5 million ?Americans, who consider themselves skiers or riders, but did not participate in ?the past season and why.

?This report is a one stop shop ?for information about consumers in the snow sports marketplace. It clearly ?describes core skiers and riders as well as more casual snow sports ?participants,? said Kelly Davis, Director of Research at SIA. You?ll learn who ?they are, how often they participate in various snow sports including skiing, ?riding, and snowshoeing, and what they like to do when they aren?t on the ?slopes and trails.?

The Report uncovers the other ?activities snow sports participants like best including running, bicycling, ?skateboarding, surfing, walking, golf and crossover into more than 100 other ?activities. It also reveals increasing diversification in snow sports, ?particularly in the freeski and snowboard disciplines. Finally, the Report ?indicates where skiers and riders are sliding including at resorts, resort ?side-country, non-resort backcountry and in urban and suburban settings.

Key findings in the report include:

- The ?total number of individual participants in all six disciplines is 21,226,000.

- 7.5% of ?the total U.S. population (+6 years old) participates in at least one snow sport ?discipline.

- Alpine ?skiing grew 5.4% and snowboarding 10.4% from the 2008/09 to 2009/10 seasons.

- Alpine ?skiers (44%) and snowboarders (31%) make up three-fourths of all participants.

About 60% ?of the alpine skiers and 62% snowboarders are concentrated in ten states.

- High ?income earners account for large segments of participants with 47% of all ?alpine skiers and 32% of all snowboarders respectively having annual incomes of ?$100,000 or more.

- Increased ?diversity among all segments of snow sports participants is a steady trend with ?African American, Asian and Hispanic ethnicities growing on-average 5% per year ?and now collectively making-up about 30% of all snow sports participants.

- Snowboarding ?is a young man?s game, two-thirds (66%) of the participants are males and 64% ?fall between 13 and 34years of age. Males make-up 60% of alpine skiers and 44% fall between 13 and 34 years ?of age.

- The ?number of snowboarders that also ski went from 26% in 2008/09 to 34% in 2009/10.

-Snowboarders ?participate, on average 58% more days (11.7) than alpine skiers (7.4).

- Participation ?rates range from 9.0 days for cross country to 7.3 days for snowshoeing.

For more information about snow ?sports participation please call Kelly ?Davis, SIA?s Director of Research, at 703.506.4224 ?or KDavis@snowsports.org.? SIA members have free access to the Participation Report. The report is available ?to non-members for $899; please contact Kelly Davis to purchase a copy of this comprehensive view into snow sports participation.

Source: http://skiingbusiness.com/5966/newswire/sia-alpine-skiing-participation-grew-5-percent/

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